Saturday, January 8, 2011

SEO - Web Design and Layout

A website design and layout gives first impression about your web site. There are sites which are too visualize and regular net surfers will just reach on those sites and will come out even without creating a single click.

Search Engines are extremely smart but after all they are software and not human being who will read the content of their attention. If you make your site too difficult then Search Engine would not be able to parse the content of your site correctly and finally indexing would not be well-organized which will result in a low rank.

The actual page content should have a keyword density of about 10% and should weigh in at about 200 words - but there are as numerous opinions about this as there are SEO experts. Some shout keyword density should be 5% and some say it should be 20%. 10% works for me.

Here are few guiding principle which should be considered while designing a web page.

  • You should have more text content than HTML elements.
  • No frames. They are the enemies of Search Engines and Search Engines are Enemies of Frames.
  • No ads if possible. Because most of the ads uses Java Script which is not advised to be used.
  • No JavaScript. If you need JavaScript, call it from an external file rather than dumping the code in the HTML file. JavaScript drop down menus prevent spiders from crawling beyond your homepage. If you use them, be sure to include text links at the bottom of the page.
  • Nothing that does not fit perfectly into the page topic; There should be no doubt in the search engine's mind (or in he user's mind) what your page is about.
  • No unnecessary directories. Keep your files as close to the root as possible.
  • No fancy stuff (Flash, Splash, Animated Gifs, Rollovers etc.) unless absolutely necessary.


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