Thursday, February 10, 2011

SEO - Keyword Optimization

Keyword is a term that a human being entered into a search engine to find specific information. Most people enter search phrases that consist of between two & five words. Such phrases may be called keyword phrases, search phrases, query phrases, or just keywords. Good keyword phrases are specific and descriptive.

There are following concepts associated to Keywords which helps in optimizing keywords on a website page.

Keyword Frequency:
This is calculated as how often does a keyword show in a site's title or description. You don't want to go overboard with frequency, however, since on some engines if you replicate a word too many times, you'll be penalized for "spamming" or keyword stuffing.

In general though, repeat your keyword in the text as many times as you can get away with, and up to 3-7 times in your META tags.

Keyword Weight:
This refers to the number of keywords appearing on your Web page compared to the total amount of words appearing on that same page. Some search engines consider this when determining the rank of your Web site for a particular keyword search.

One technique that often works well is to make some smaller pages, generally just a paragraph lengthy, which emphasize a particular keyword. By keeping the overall number of words to a minimum, you will raise the "weight" of the keyword you are emphasizing.

Keyword Proximity:
This refers to the placement of keywords on a Web page in relation to each other or, in some cases, in relation to other words with a similar meaning as the queried keyword.

For search engines that grade a keyword match by keyword proximity, the connected phrase .house loans. will outrank a quote that mentions .house mortgage loans. assuming that you are searching only for the phrase "home loans".

Keyword Prominence:
A measure of how early or high up on a web page the keywords are found. Having keywords in the first heading and in the earliest paragraph (first 15 words or so) on a page are best.

Keyword Placement:
Where your keywords are placed on a web page is very important. For example, in most engines, placing the keywords in the Title tag of the page or in the Heading tags will give it more relevancies. On some search engines, placing keywords in the link text, the part that is underlined on the screen in a browser, can add more relevancy to those words.

Thursday, February 3, 2011

SEO - Relevant Filenames

One of the simplest techniques to improve your search engine optimization ranking (SEO) is to look at the way you name your files. Before writing this tutorial I did lot of research on file names and found that search engines like Google give too much weight to file names. You should think what are you going to put in your website page and then give appropriate file name to this page.

Just try giving any keyword in Google or any search engine and you will find file names highlighted with the keyword you have given. So it simply proves that your file name should have appropriate keyword.

Wednesday, February 2, 2011

Black Hat SEO or Spamdexing

An SEO technique, tactic or method is considered as Black Hat or Spamdexing if it follows the followings.
  • Try to improve rankings that are disapproved of by the search engines and/or involve cheating.
  • Redirecting users from a page that is built for search engines to one that is more human friendly.
  • Redirecting users to a page that was different from the page the search engine ranked.
  • Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic.
  • Using Hidden or undetectable text or with the page background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.
  • Repeating keywords in the Meta tags, and using keywords that are unrelated to the site's content. This is called Meta tag stuffing.
  • Calculated placement of keywords within a page to lift the keyword count, variety, and density of the page. This is called Keyword stuffing.
  • Creating low-quality web pages that contain very little content but are instead stuffed with very similar or related key words and phrases. These pages are called Doorway or Gateway Pages
  • Mirror web sites by hosting multiple web sites all with conceptually similar content but using different URLs.
  • Creating a rogue copy of a popular web site which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious web sites. This is called Page hijacking.
Always be away to adopt any of the above all Black Hat tactic to improve the rank of your site. Search engines are smart enough to identify all the above proprieties of your website and finally you are not going to get anything.

Tuesday, February 1, 2011

White Hat SEO

An SEO tactic or method is considered as White Hat if it follows the followings

  • If it conforms to the search engine's rule.
  • If it does not involves any fraud.
  • It ensures that the content a search engine indexes and subsequently ranks is the same content a user will see.
  • It ensures that a Web Page content should have been created for the users and not just for the search engines.
  • It ensures the good quality of the web pages
  • It ensures the valuable content available on the web pages
Always follow a White Hat SEO method and don't try to fool your web site visitors. Be honest and definitely you will get something more.

SEO Tactics & Methods

SEO (Search Engine Optimization) techniques are classified into two categories:
  1. Techniques that search engines recommend as part of good design referred to as White Hat SEO, and
  2. Techniques that search engines do not support and attempt to minimize the effect of referred to as Black Hat SEO or spamdexing.