Friday, October 22, 2010

BISAZZA ties up with Vijay Shanthi Builders

BISAZZA, the world's leading luxury glass mosaic producer from Italy, and Vijay Shanthi Builders Ltd, a leading real estate developer in South India, announced in Chennai their tie-up for using BISAZZA's luxury glass mosaic tiles for all high-end residential projects of Vijay Shanthi in South India.

Announcing their tie-up and signing of MoU with Vijay Shanthi Builders, Valerio Decao, Director Export Sales, BISAZZA S.p.A., said, "International Premium Homes are associated with fashion brands adorning every area of the home bathrooms, kitchens, bedrooms etc., Bisazza thus is strongly aligned with fashion industry decorating premium homes the way fashion designers dress famous people. We bring annual collections reflecting fashion trends. Thus people see Bisazza as a status symbol, also not referring to it as mosaic but as Bisazza."

Naresh Jain, Executive Director, Vijay Shanthi Builders Limited, said, "Vijay Shanthi is in the process of redefining luxury. We want to bring the best in the world to our customers. We are setting standards and thus be leaders. Vijay Shanthi is constantly on the look out to upgrade the specifications to provide the best and the search has resulted in our going in for MOD with World leaders. Recently we had a MOD signed with ROCA and today with Bisazza. This quest for the best shall be never ending. We believe in a Win Win situation - providing high volume business and better rates for the best products and services. This being the process, we are so sure that Bisazza has,the class and the product range to provide us the latest in Tiles for bathrooms and kitchens, We shall endeavor to provide more of the world class products to our customers."

"Indian consumers are increasingly being exposed to international luxury brands and value affiliations in every aspect. Homes, living spaces are no exceptions. We are thus delighted with our association with Vijay Shanthi who understand this trend and designed their projects with enhanced specifications incorporating reputed international brands like Bisazza," added J S Ramlal, VP marketing Bisazza India Pvt Ltd.

Today, Vijay Shanthi Builders Limited has in excess 200 crores of land bank and Rs 1,360 crore worth projects for execution, that is more than 56 lakh sq ft of constructed area, added to the 88 lakh sq ft of area already constructed. (R Rangaraj)

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