SEO - Keyword Optimization

Keyword is a term that a human being entered into a search engine to find specific information. Most people enter search phrases that consist of between two & five words. Such phrases may be called keyword phrases, search phrases, query phrases, or just keywords. Good keyword phrases are specific and descriptive.

There are following concepts associated to Keywords which helps in optimizing keywords on a website page.

Keyword Frequency:
This is calculated as how often does a keyword show in a site's title or description. You don't want to go overboard with frequency, however, since on some engines if you replicate a word too many times, you'll be penalized for "spamming" or keyword stuffing.

In general though, repeat your keyword in the text as many times as you can get away with, and up to 3-7 times in your META tags.

Keyword Weight:
This refers to the number of keywords appearing on your Web page compared to the total amount of words appearing on that same page. Some search engines consider this when determining the rank of your Web site for a particular keyword search.

One technique that often works well is to make some smaller pages, generally just a paragraph lengthy, which emphasize a particular keyword. By keeping the overall number of words to a minimum, you will raise the "weight" of the keyword you are emphasizing.

Keyword Proximity:
This refers to the placement of keywords on a Web page in relation to each other or, in some cases, in relation to other words with a similar meaning as the queried keyword.

For search engines that grade a keyword match by keyword proximity, the connected phrase .house loans. will outrank a quote that mentions .house mortgage loans. assuming that you are searching only for the phrase "home loans".

Keyword Prominence:
A measure of how early or high up on a web page the keywords are found. Having keywords in the first heading and in the earliest paragraph (first 15 words or so) on a page are best.

Keyword Placement:
Where your keywords are placed on a web page is very important. For example, in most engines, placing the keywords in the Title tag of the page or in the Heading tags will give it more relevancies. On some search engines, placing keywords in the link text, the part that is underlined on the screen in a browser, can add more relevancy to those words.

SEO - Relevant Filenames

One of the simplest techniques to improve your search engine optimization ranking (SEO) is to look at the way you name your files. Before writing this tutorial I did lot of research on file names and found that search engines like Google give too much weight to file names. You should think what are you going to put in your website page and then give appropriate file name to this page.

Just try giving any keyword in Google or any search engine and you will find file names highlighted with the keyword you have given. So it simply proves that your file name should have appropriate keyword.

Black Hat SEO or Spamdexing

An SEO technique, tactic or method is considered as Black Hat or Spamdexing if it follows the followings.

• Try to improve rankings that are disapproved of by the search engines and/or involve cheating.
• Redirecting users from a page that is built for search engines to one that is more human friendly.
• Redirecting users to a page that was different from the page the search engine ranked.
• Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic.
• Using Hidden or undetectable text or with the page background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.
• Repeating keywords in the Meta tags, and using keywords that are unrelated to the site's content. This is called Meta tag stuffing.
• Calculated placement of keywords within a page to lift the keyword count, variety, and density of the page. This is called Keyword stuffing.
• Creating low-quality web pages that contain very little content but are instead stuffed with very similar or related key words and phrases. These pages are called Doorway or Gateway Pages
• Mirror web sites by hosting multiple web sites all with conceptually similar content but using different URLs.
• Creating a rogue copy of a popular web site which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious web sites. This is called Page hijacking.

Always be away to adopt any of the above all Black Hat tactic to improve the rank of your site. Search engines are smart enough to identify all the above proprieties of your website and finally you are not going to get anything.

White Hat SEO

An SEO tactic or method is considered as White Hat if it follows the followings

• If it conforms to the search engine's rule.
• If it does not involves any fraud.
• It ensures that the content a search engine indexes and subsequently ranks is the same content a user will see.
• It ensures that a Web Page content should have been created for the users and not just for the search engines.
• It ensures the good quality of the web pages
• It ensures the valuable content available on the web pages

Always follow a White Hat SEO method and don't try to fool your web site visitors. Be honest and definitely you will get something more.

SEO Tactics & Methods

SEO (Search Engine Optimization) techniques are classified into two categories:

1. Techniques that search engines recommend as part of good design referred to as White Hat SEO, and
2. Techniques that search engines do not support and attempt to minimize the effect of referred to as Black Hat SEO or spamdexing.

SEO - Content Writing (Copy Writing)

SEO Content Writing (also referred as SEO Copy Writing) involves the process of integrating keywords and informative phrases which make up the real content of your website.

While writing your web page content following guidelines may help you in keeping it better than others.

• The content should be directed for the specified target audience.
• Keyword density is strictly adhered as per search engine rule.
• Titles should always be eye-catchers, compelling your visitors to read on and want what you have to offer in your website.
• Don't use confusing and difficult language. Use small statements to make your content more understandable.
• Keep your web pages short and don't put all the content on a single page.
• Split your web page content also into short paragraphs.

Other advantages of having great content:

It’s not only SEO you have to think about, but also many factors will make your web site popular.

• If your website is having something really unique then people would like to suggest it to their friends.
• Other webmasters would like to make a link of your site on thier sites
• Your site visitors will start trusting on your site and they will look forward for the next content and will keep coming again and again.
• Assuming you have been listed out by any Search Engine but net surfer will click only that page whose content snippet would look more unique and interesting.

SEO - Unique, High-Quality Content

When people visit a Website for information, they want your unique roll on a topic. How is your material or content unique? Is that uniqueness obvious and simple to find and to understand? Visitors want unique, high-quality site contend. It’s not only your home page content but also all the related pages should have valuable and easy to understand content.

Now a day’s search engines have become very smart and they are able to understand complete grammar and complete phrase. So while ranking a page against other then it matters how rich content is available on a page.

Sites with duplicated, syndicated or free content, who get given red flags by the Search Engines.

SEO - Unique Content is the King

Content is mainly includes what you see on the site: the text, graphics and even links to outer world. I would condemn using too much graphics because they are not Search Engine Friendly plus users feel frustration when they get downloaded specially over a slow netwrok.

Thousands of articles, books and forum entry details how to create your site search engine friendly, but finally, one rule stands above the rest: Content is king. But I will declare this rule is long-ago now and I would like to say Unique, high-quality, unduplicated content is the king.

Superior the value of your content, the higher the ranking you obtain, larger the traffic you achieve and greater the popularity of your website. Search engines like better superior quality sites in their index and search results.

A relevant, fresh, and timely content is vital to attracting and keeping visitors to your web pages. It will help you both draw traffic from search engines and create viewers loyalty.

SEO - Web Page Title Optimization

Hope you value the meaning of HTML TITLE tag which is put within head tag. The page title (not to be confused with the heading for a web page) is what is displayed in the title bar of your browser window, and is also what is displayed when you bookmark a web page or add it to your browser Favorites.

This is the one place on a page where your keywords MUST be there. Correct use of keywords in the title of every page of your website is very important to Google - particularly for the home page.

The title shouldn't consist of much more than about 9 words or 60 characters, with your keywords used at the very beginning of the title. Since Google is looking for suitable keywords in the title, this means you should NOT include your company name in the title unless your company name is very well-known.

Improper or absent use of titles in web pages will keep more websites out of top rankings on Google than any other issue except perhaps for a be short of relevant content on a page or a lack of value links from other websites that point to your site.

Best Practices for Creating Web Page Titles:

Here are some good practices you should follow for creating titles on web pages:

• Each page should have a unique title.
• If practical, try to include your Primary Keyword Phrase in every title of every page.
• Begin the title of your home page with your Primary Keyword Phrase, followed by your best Secondary Keyword Phrases.
• Use more specific variations to your Primary Keyword Phrase on your specific product, service, or content pages.
• If you must include your company name, put it at the end of the title.
• Use the best form, plural or singular, for your keywords based on what WordTracker says is searched on more often.
• Don't overdo it - don't repeat your keywords more than 2 - 3 times in the title
• Make sure the section of your page - this makes it easier to find by Google.

SEO - Web Design and Layout

A website design and layout gives first impression about your web site. There are sites which are too visualize and regular net surfers will just reach on those sites and will come out even without creating a single click.

Search Engines are extremely smart but after all they are software and not human being who will read the content of their attention. If you make your site too difficult then Search Engine would not be able to parse the content of your site correctly and finally indexing would not be well-organized which will result in a low rank.

The actual page content should have a keyword density of about 10% and should weigh in at about 200 words - but there are as numerous opinions about this as there are SEO experts. Some shout keyword density should be 5% and some say it should be 20%. 10% works for me.

Here are few guiding principle which should be considered while designing a web page.

• You should have more text content than HTML elements.
• No frames. They are the enemies of Search Engines and Search Engines are Enemies of Frames.
• No ads if possible. Because most of the ads uses Java Script which is not advised to be used.
• No JavaScript. If you need JavaScript, call it from an external file rather than dumping the code in the HTML file. JavaScript drop down menus prevent spiders from crawling beyond your homepage. If you use them, be sure to include text links at the bottom of the page.
• Nothing that does not fit perfectly into the page topic; There should be no doubt in the search engine's mind (or in he user's mind) what your page is about.
• No unnecessary directories. Keep your files as close to the root as possible.
• No fancy stuff (Flash, Splash, Animated Gifs, Rollovers etc.) unless absolutely necessary.

SEO - WebSite Domain Name

3 Factors to Consider Before Selecting Domain Name

When you start thinking of doing a business through internet, first thing which you think about is your web site domain name. Before you choose a domain name you should consider the followings:

• Who would be your target audience.

• What you intend to sell to them. Is it a tengible item or just text content.

• What will make your business idea unique or different than everything else that is already on the market.

Many people think it is important to have keywords in a domain. Keywords in the domain name are usually important, but it usually can be done while keeping the domain name short, memorable, and free of hyphens.

Using keywords in your domain name give you a strong competitive advantage over your competitors. Having your keywords in your domain name can increase click through rates on search engine listings and paid ads as well as make it easier to Using your keywords in get keyword rich descriptive inbound links.

Avoid buying long, and confusing domain names. May people separate the words in their domain names using dashes or hyphen. In the past the domain name itself was a significant ranking factor but now search engines have advanced it is not very significant factor anymore.

Keep two to three words in your domain name it will be more memorable. Some of the most memorable websites do a great job of branding by creating their own word. Few examples are eBay, Yahoo!, Slashdot, Wikipedia, Google...

You should be able to say it over the telephone once and the other person should know how to spell it and they should know what you sell. If you can do that AND work keywords in there, good for you. If you can't, skip the keywords.

SEO - Link Building

Link building is the SEO practice of obtaining links from external web sites to your own to improve both direct referrals. Link building is all about increasing your site link popularity.

Web site Crawler will go to a site again and again whose ranking in Search Engine is high. You can verify this fact by putting your site on a high rank site. If your site link is available on a high rank web site then you have 99.99% chances that you site will be indexed witn-in 24Hrs.

SEO - How Search Engine Works?

Search engines perform several activities in order to deliver search results

• Crawling - is the process of fetching all the web pages linked to a web site. This task is performed by a software, called a crawler or a spider (or Googlebot, as is the case with Google).
• Indexing - is the process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
• Processing - When a search request comes, the search engine processes it . i.e. it compares the search string in the search request with the indexed pages in the database.
• Calculating Relevancy - Since it is likely that more than one pages contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.
• Retrieving Results - The last step in search engines' activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.

Search engines such as Google and Yahoo! often update their relevancy algorithm dozens of times per month. When you see changes in your rankings it is due to an algorithmic shift or something else outside of your control.

Although the basic principle of operation of all search engines is the same, the minor differences between their relevancy algorithm lead to major changes in results relevancy.

SEO - What is SEO?

SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text.

• SEO Stands for Search Engine Optimization.
• SEO is all about optimizing a web site for Search Engines.
• SEO is the process of designing and developing a web site to rank well in search engine results.
• SEO is to improve the volume and quality of traffic to a web site from search engines.
• SEO is a subset of search engine marketing.
• SEO is the art of ranking in the search engines.
• SEO is marketing by understanding how search algorithms work and what human visitors might search.

If you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO.

SEO - Search Engine Optimization

SEO (Search Engine Optimization) the activity of optimizing Web pages or whole sites in order to make them more search engine friendly (getting traffic), thus getting higher positions in search results.